From private jets to £10,000 Rolex receipts: Take a peek into the lavish lives of the Rich Kids of Snapchat

First there were the Rich Kids of Instagram, and now the privileged youth have taken their shameless oversharing to another popular app – Snapchat.

Launched by a 17-year-old boy from the UK, Rich Kids of Snapchat is a Facebook page offering a glimpse into the luxurious lifestyles of a group of teens and 20-somethings.

The pictures on the site are of sports cars, private jets, luxury goods and lavish homes, all with captions revealing the kids’ nonchalant attitude to money.

Take a peek: Launched by a 17-year-old boy from the UK, Rich Kids of Snapchat is a Facebook page offering a glimpse into the luxurious lifestyles of a group of teens and 20-somethings

The page was started by an anonymous teen who, according to his spokesperson, began trading equities and commodities at the age of 12, and now is enormously wealthy.

He invites people to add his handle, RIchKidSnaps, on Snapchat so that he can send them pictures from his own lavish lifestyle, and he also accepts snaps from the equally rich, which then go on his Facebook and Instagram pages.

Eenie meenie: A boy takes his pic between a selection of red Ferraris

To get their pictures online, people send their snaps to the RichKidSnaps. The manager of the account then filters through them and posts the best ones on the internet.

Some of the images make fun of the less wealthy, referring to them as ‘peasants’. One such snap shows a person drawing the Chanel logo onto a pair of well-worn espadrilles. ‘How scholarship kids fit in,’ reads the caption.

Popular: The site, which has nearly 250,000 ‘likes’, was initially catered to the UK private school system

In another picture, a Louis Vuitton shoe bag is stuck onto the ceiling, covering a smoke alarm. The caption says: ‘How to smoke safely in your dorm’.

A number of the photos show just how expendable pricy products are to these youths. An iPhone, for instance, is used to stabilize a chair with uneven legs, and an iPad is used to slice a chocolate cake.

Dispensable: A number of the photos show just how expendable pricy products are to these youths

Rich Kids of Snapchat was launched in the UK last fall, catering to boarding school and university students with a penchant for compulsive spending.

Extravagant: Rich Kids of Snapchat was inspired by Rich Kids of Instagram, which became the basis of a reality series

Defense: The founder of the page explained: ‘My Snapchat’s sole purpose is to inspire other young people to go out and achieve what they want to achieve’

The page even inspired a reality TV show called Rich Kids of Beverly Hills, starring five of the uber-wealthy 20-somethings who gained notoriety from shamelessly flaunting their luxury lifestyles. The E! show is returning for a second season on August 3.