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Facebook buys WhatsApp in $16bn deal to target teens and boost messaging service

Facebook is buying mobile messaging service WhatsApp for up to $19 billion (N3.2 Trillion) in cash and stock in the firms biggest ever acquisition.

The world’s biggest social networking company said that it is paying $12 billion in Facebook stock and $4 billion in cash for WhatsApp.

Facebook says it is keeping WhatsApp as a separate service, just as it did with Instagram, which it bought for about $715.3 million.

‘The acquisition supports Facebook and WhatsApp’s shared mission to bring more connectivity and utility to the world by delivering core internet services efficiently and affordably,’ the social network said.

WhatsApp has more than 450 million monthly active users. In comparison, Twitter had 241 million users at the end of 2014.

Facebook CEO Mark Zuckerberg says WhatsApp is on path to reach a billion users.

‘The combination of WhatsApp and Facebook will allow us to connect many more people round the world,’ Zuckerberg said. ‘We want to develop more mobile experiences like Instagram and Messenger. WhatApp fits this vision perfectly, it has incredibly strong engagement and growth. It’s the only app we’ve ever seen that has grown more quickly than Facebook itself. Their product roadmap is very exciting and won’t change. Overall, I’m very excited about this deal. WhatsApp had every option in the world, so I’m thrilled they chose us.’

As part of the deal, WhatsApp co-founder and Chief Executive Jan Koum will join Facebook’s board, and the social network will grant an additional $3 billion worth of restricted stock units to WhatsApp’s founders, including Koum.

The deal instantly makes WhatsApp cofounders Jan Koum and Brian Acton billionaires.

Forbes estimates that Koum held about a 45% stake in the company, while Acton’s stake was over 20%.

Facebook promised to keep the WhatsApp brand and service, and pledged a $1 billion cash break-up fee were the deal to fall through.

The deal is the latest aquisition for Facebook, which last year bought Instagram.

It also reportedly offered to pay close to $3 billion or more to acquire messaging service Snapchat, though that offer was spurned by the site’s founders.

Zuckerberg said WhatsApp would operate in the same way as Instagram, as a separate firm.

Experts say the deal could help Facebook attract teens.

Professor Will Stewart from the Institution of Engineering and Technology (IET) said: ‘Obviously WhatsApp adds instant messaging to Facebook which must strengthen their position for the moment.

 

 

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