Up until a few years ago, Evan was just a regular kid who liked to make videos playing with his favourite Angry Birds toys.
But the nine-year-old has been able to parlay his hobby into a booming online business, EvanTubeHD, turning himself into an internet entrepreneur who banks over $1 million a year.
The YouTube channel posts about three videos a week of Evan reviewing new toys and has amassed almost 1.4 million followers and up to 1.2 billion page views.
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Evan’s last name and location remain a closely-guarded secret, and his father, Jared – the driving force behind the boy’s burgeoning career, who also edits and uploads his son’s reviews through his video production company – maintains they try and keep his life as regular as possible, despite his new-found fame.
They also keep his money stored away in a college fund.
Jared said he realised their first few clips – uploaded in 2011 – were more than just a bit of fun when the views continued to rise.
He realised, as a parent, that Evan and he were creating quality child-friendly online content, but that the reviews also helped parents when it came to shopping.
‘When we first started the channel, we had no intention of making a cent from our videos,’ Jared told Fast Company.
‘We didn’t even know it was possible.
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‘Our payment came in the form of father-son bonding time and the idea that others were enjoying something we created.’
But as the subscribers increased, advertisers began placing their ads on Evan’s page, which is where most of the income comes from.
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‘These include both ads that appear in and around each video as well as products actually featured in our videos,’ Jared added to Tech Worm.
‘The majority of the revenue is generated by the ads placed on the video itself.
‘Outside of the networks, YouTube/Google handles all ad placements within the site.
Besides the growing bank account, Evan is now settling in to his celebrity.
The frequency of his video uploads means he has become something of a favourite TV show to many, with children looking forward to his new content each week.
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