Classwork Exercise and Series (Business Studies- JSS3): Advertising In Business

 Functions of Advertising

The functions of advertising are highlighted below as:

• Advertising provides information to customers about the usefulness of a product
• It informs the general public about the products which a particular company is producing
• In increases employment opportunities
• It leads to improvement in the quality of goods
• It increases the volume of sale which leads to high standard of living
• It creates demand and makes effort to sustain the demand for goods and services
• It directs potential consumers of a product to where such a product can be bought
• It enables consumer to compare the quality of product to the price.
• It creates avenue for consumer to make their choices
• It makes a company to gain popularity through consistent advert

B. Methods of advertising

There are two ways or method by which advertising occurs. These are

1. Direct advertising: Direct advertising is the type of advertising that focuses or aim at a definite or a particular set of people or level. It is targeted towards a particular set of consumer. E.g. the advertisement of indomie noodles is focused on the children.
2. Indirect advertising: This is a situation whereby advertising is directed towards the general public and not to just a particular group of people. Example is the MTN, GLO avert etc are directed towards the general public.

C. Advertising Media

An advertising medium is a means by which products or services are advertised or introduced to the public. The different types of advertising media are

• The print media: A print media is a means of passing information to the public through. They are in form of the newspapers, magazines, journals, posters, handbills etc.
• The electronic advertising media: This comes in form of the radio, television, internet etc.
• Signal: A signal is a sign giving information, instructions etc It is mostly used by local sellers (retailers) Example of signal is a hawker shouting on the road to call people’s attention to what she is selling.

D. Advantages of Advertising

1. It leads to expansion of the business
2. It leads to large sales
3. It creates awareness to the public
4. There will be more profit because of the increase in sale

E. Disadvantages of Advertising

1. It is expensive and therefore leads to increase in the cost of production
2. It can lead to monopoly

Test and Exercise

1. All the following are means of advertising except (a) internet (b) bill board (c) newspaper (d) traveling
2. All the following are the advantages of advertisement except (a) it educates the public about correct use of a product (b) it creates good image for corrupt public officers (c) it creates and expands the market for goods and service (d) It leads to increase in sale
3. The method of advertising that focus on a particular group of people is called (a) direct advertising (b) indirect advertising (c) persuasive (d) informative
4. ————– is a means of passing information to the public through printing (a) electronic media (b) signal (c) print media (d) window display
5. Print media can be in form of (a) newspapers (b) radio (c) television (d) computer.

For previous note on Advertising; see: https://passnownow.com/classwork-series-and-exercises-business-studies-jss2-introduction-to-advertising/