Business Studies Lesson Notes
Lesson Notes on Business Studies JSS 3 First Term
WEEK 1 ADVERTISING/MEDIA/JINGLES
WEEK 2 TRANSPORT
WEEK 3 COMMUNICATION
WEEK 4 CONSUMER PROTECTION AND AWARENESS
WEEK 5 LIVING A MODEST LIFE
WEEK 6 ADVANTAGES/DISADVANTAGES OF TRANSPORTATION
WEEK 7 SIMPLE SINGLE BUSINESS GOALS
WEEK 8 DRAWING A SIMPLE SINGLE BUSINESS PLAN
WEEK 9 HOW TO MAKE COMPLAINTS
Lesson note on business studies for JSS3
Below are the 2022 business studies lesson notes for JSS3 First term
Week 1
Topic: Advertising
A. Meaning of Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad”. To learn more, click here.
Week 2
Topic: Transport
Meaning of Transportation
Transportation is the one of important thing in our life. If there was not transportation, how would we go somewhere or how would goods be transported? In ancient times, new places were explored and also nowadays, space is being discovered through transportation. If nothing moves, nothing happens. Namely, life without transportation can not be thought. Many things are invented for transportation until now. The wheel was invented in about 3000 BC. From that time to now, transportation styles and vehicles changed incredibly. According to their places transportation can be divided into three groups which are land, sea and air transportation.
Transportation is the movement of people, animals and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline and space. The field can be divided into infrastructure, vehicles and operations. Transport is important because it enables trade between people, which is essential for the development of civilizations. To learn more, click here.
Week 3
Topic: Advantages/Disadvantages of transportation
Outline:
Advantages and disadvantages of each choice of transportation
1. Road Transport
This is the transport of passengers or goods on roads.
Advantages
- Cheap for shorter distances.
- Quick for shorter distances.
- Door to Door delivery.
- Minimum documents involved.
- It is flexible. Smaller and larger quantities can be transported to most of regions.
- Round the clock availability. To learn more, click here.
Week 4
Topic: Communication
A. Meaning of Communication
Communication can be defined as the transfer or exchange of information or data between two or more parties. It is one of the aids to trade because it aids, assists or simplifies the art of buying & selling.
For communication to be effective, it must be clearly received, understood and acted upon. To learn more, click here.
Week 6
Topic: Simple Single Business Goals
Small Business Plans Explained
If you are thinking about starting a small business, you most likely already know what a business plan is and have heard that you need one. But do you truly understand the purpose of a business plan? Does it really matter if you have one for your small business? And how can you create a small business plan that is actually useful? The introduction and tips below will lay the groundwork for creating an effective small business plan for your new business.
In it’s simplest form, a business plan is a document that outlines the basics about your business, products, and services; the market you are targeting; the goals you have for your business; and how you will achieve those goals. To learn more, click here.
Week 7
Topic: Drawing a simple single business plan
There is by no means an exhaustive list to get the best tuning results for drawing a simple single business plan, but we can draw immense insights that can serve as a ready reference to avoid common pitfalls.
What we have presented is a simple step-by-step summary of the business planning process to get you going and give you an overview of the core steps you need to take to ensure you are taking advantage of everything a good planning process has to offer.
Business planning is simple and so worthwhile that this straightforward guide is in order to help you through the basics. So, here’s a simple checklist you can follow to kick start your planning process:
- Start with a pitch: to outline your strategy and the basic concept for your business. Do this quickly and keep it simple. This isn’t your investor pitch (yet), but more like a simple one-page business plan. Really it’s just a sketch of your business concept. Your pitch should include your key value proposition, an overview of the problem you are solving, your solution to the problem, a description of your ideal customers, and an overview of the competitive landscape. For more details, check out our guide to creating the perfect pitch. To learn more, click here.
Week 9
Topic: How to make complaints
A consumer complaint or customer complaint is “an expression of dissatisfaction on a consumer’s behalf to a responsible party” (Landon, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a problem with a product or service. In fact, some modern business consultants urge businesses to view customer complaints as a gift
Consumer complaints are usually informal complaints directly addressed to a company or public service provider, and most consumers manage to resolve problems with products and services in this way, but it sometimes requires persistence.
If the grievance is not addressed in a way that satisfies the consumer, the consumer sometimes registers the complaint with a third party such as the Better Business Bureau, a county government (if it has a “consumer protection” office) and Federal Trade Commission (in the United States). These and similar organizations in other countries accept for consumer complaints and assist people with customer service issues, as do government representatives like attorneys general. Consumers however rarely file complaints in the more formal legal sense, which consists of a formal legal process (see the article on complaint). To learn more, click here.
