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Go Social: Close Up launches ‘Cupid Games’ for Nigerian Youths


Closeup, the nation’s favourite toothpaste, has set the pace for an engaging and fun filled Valentine season among Nigerian youths with the launch of the digital social game, ‘Cupid Games’.

Valentines is a season in the year for getting closer and expressing affection, and as Nigeria’s leading toothpaste brand, they decided to use this opportunity to engage young people at a time when closeness is in the air.

The Closeup Cupid Game is a platform where young Nigerians can meet and form new friendships. It is a very interesting and exciting game that is available to play both online via  or via sms by texting username+ gender+ age+ state of residence to 20050 and is open to all Nigerians who are at least 18 years old.

During the course of the game, the players will test their compatibility by answering a series of fun questions and some players will eventually be able to meet each other if they are judged compatible. Some high scoring players will be invited to a Closeup Cupid Valentine’s Grand Ball to party, and have fun. The couples at the ball will engage in some fun battles and, 5 lucky couples will win the grand prize of an exciting weeklong trip to Magnetic Island in Australia.

Speaking at the launch of the game; Mr David Okeme, Brand Building Director, Unilever Nig. Plc, stated that they believe that through this campaign, Closeup will create more opportunities for the youths to get closer and start conversations with others.

He said; ‘Closeup is Nigeria’s leading toothpaste for three times fresher breath and white teeth. We believe in giving Nigerians the confidence to go get what they want and Closeup cupid games will give our consumers such an opportunity’.

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