Passnownow

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Nico Rocky
Participant

I started my business as a small startup with limited resources. What helped me in the beginning was that we started our email marketing strategy with simple and important metrics like open rate, click-through rate (CTR), and conversion rate. These are key metrics that will help you understand how many people are actually reading your emails and clicking on links. You can learn more about this in the article kpi for email marketing . I highly recommend reading the article, it explains well the key KPIs to track at the start.

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