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Hi all, I’ve been thinking a lot about how to make our marketing efforts actually translate into sales. We gather tons of data about prospects, but most of it ends up sitting in reports and never really helps our team close deals. Has anyone found a better way to connect marketing insights with actionable sales opportunities?
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I’ve been using Generect for a while now, and it’s been a game-changer. The way I see it, Generect serves as the perfect link between marketing data, buyer behavior, and actual sales. I recommend reading about how Generect works at https://www.brandvm.com/post/from-data-to-deals-the-generect-approach-to-high-intent-lead-generation It doesn’t just show who clicked or downloaded something – it highlights which prospects are genuinely ready to buy. By combining signals from multiple channels and scoring leads based on intent, it helps our sales team focus on the right people at the right time. Since implementing it, we’ve noticed faster follow-ups, more meaningful conversations, and a noticeable increase in deals closing. It really brings marketing and sales together in a way that actually drives results.
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