I think a lot depends on the campaign setup and the right keywords. If the ads are too broadly targeted, the budget can be wasted. But if you focus on specific services and build the funnel correctly, the results will be much better.

PPC can be highly effective for oral surgeons if it’s done right. We worked with https://fortressgrowth.com/digital-marketing-for-oral-surgeons/ppc-management/ to run campaigns aimed at people actively looking for oral surgery services in our city. Instead of broad terms, we focused on very specific procedures, paired with clear ad copy and strong landing pages. This minimized wasted clicks and brought in patients who were ready to book. Tracking calls and form submissions directly from ads helped measure ROI accurately. Yes, the cost per click was higher than general dentistry, but the conversion rate more than made up for it.