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The Effectiveness of PPC Advertising for Oral Surgeons

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    • #363626
      Malet Limome
      Participant

      Colleagues, who tried to launch PPC advertising specifically for oral surgery services? Dentistry in general is promoted in different ways, but I wonder how realistic it is to get patients through contextual campaigns, if you don’t take too broad queries. Is it worth the money invested or is it better to focus on SEO and recommendations?

    • #363697
      Thayl Joniks
      Participant

      I think a lot depends on the campaign setup and the right keywords. If the ads are too broadly targeted, the budget can be wasted. But if you focus on specific services and build the funnel correctly, the results will be much better.

    • #363748
      Repass43 Jorig
      Participant

      PPC can be highly effective for oral surgeons if it’s done right. We worked with https://fortressgrowth.com/digital-marketing-for-oral-surgeons/ppc-management/ to run campaigns aimed at people actively looking for oral surgery services in our city. Instead of broad terms, we focused on very specific procedures, paired with clear ad copy and strong landing pages. This minimized wasted clicks and brought in patients who were ready to book. Tracking calls and form submissions directly from ads helped measure ROI accurately. Yes, the cost per click was higher than general dentistry, but the conversion rate more than made up for it.

    • #398644
      Nicola
      Participant

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