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How To Identify Your Customers as an Entrepreneur

The science of knowing who your customers are is called market segmentation. It is the process of breaking down your customers into segments that share distinct similarities. Also, many business analysts encourage business owners to look beyond market segmentation and towards knowing who their non-customers are, and why these are not buying from them. But for

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Why You Must Remove Earrings, Other Metallic Objects Before an X Ray Exam

Ever been to a radiologist for an exam, and told you would have to remove all metallic substances from your person? If you watch the Medical TV series, House, you would have come across the episode where a man felt he was being pulled apart after he was placed in an MRI machine. The reason?

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BLARNEY STONE: The Kissing of Which Confers the Gift of Eloquence

It is said that kissing the Blarney Stone confers on a person the gift of eloquence and persuasiveness. This iconic stone is set in a wall of Blarney Castle, and was constructed in 1446 by Dermot McCarthy, king of Munster, on the site of a demolished 13th century castle.  Various legends surround the Blarney Stone’s

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Shine Your Eyes! Don’t Fall For These Cheap Tricks By Scam Artists

If you receive a call from someone that you have won a big prize and should claim it by doing so-and-so, just hang up or delete the text message knowing you have avoided one of the most popular scams used by fraudsters, especially as approaching year-end festivities make people ever more desperate!  The scams can

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An Explanation Of How Successful Entrepreneurs Make Their Money

Entrepreneurs are individuals who introduce new, innovative products or services that help society become more productive, reduce cost and improve the general quality of life. Because they know their offerings much better than anyone else, and also how these solve the problems of customers, entrepreneurs can charge a high price for their innovations. This high premium

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Why You Need To Be CONSISTENT In Your Life And As an Entrepreneur

Consistency. That is the buzz word. But to help fix in your mind a clear picture of what consistency really is, I will start with an abridged version of a story told by Arno Rafael Minkkinen, and shared on entrepreneur.com He was born in Helsinki, Finland. And in the centre of the city, there was a large bus

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