To become a brand, you must combine your business’s values with what your customers want, and where you want to be in the minds of people. Do you know why? You are a customer yourself, and I bet you will not hand over your money to someone just because they ask for it, or when they give you bad service. If you can put yourself in the shoes of your customers, not only will you understand how they feel, you will also understand what they know.

A large part of customer engagement comes from defining a strong brand promise and delivering on that promise come hell or high water. You will ensure to define your brand promise around your customers, who will in turn define your brand through their feedback. Consider below how to go about it.

1. Connect

Be present online! Social media and other online platforms are the new deal, and together, they play a role in how Google ranks search results about you and your brand. Hence, customers have a better chance of finding you when there are information-filled online reviews to read.

Pay attention to how people feel about your business, especially what they are saying about your brand. It matters.

2. Be Consistent

Be consistent in everything you do. Such consistence is your brand voice, and will turn those who patronise you into loyal, committed customers, while inconsistent messages will just confuse your customers, and make their interest in you wane.

A good example of consistency in a business is one that maintains fantastic emotional appeal with customers, is socially responsible, have great products and services, maintains high performance, together with vision and leadership.

3. Create, Be Loud!

A blog is a great way to establish your business as a leader in your industry. Write a blog for your website and get customers to find your business with meaningful and useful content. If you are at a loss on what to write, ask yourself what questions your customers ask and answer them in a blog post, or conduct keyword research and create content based on the most popular search keywords related to your business.

Make sure you have a strategy to connect with customers on an emotional level, consistently.

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