The world revolves around creating value that people are willing to pay good money for. Yet, it is impossible for you to to do one without the other, and nothing more important than selling your own ideas?
But how do you get people to listen to what you have to say?
1. Choose Simplicity Over Complexity – Always!
Remember that first impressions are everything! A good way to start is to focus on simplicity, because the easier the better. Even if your idea is a complex one, strip it down to the basics and fill in the details later (where requested), because in this fast-paced world, simplicity rules.
2. Are You Solving Any Problem?
Always ask: Does this idea solve any problem? If your idea does not solve the customer’s problem, you are probably wasting your time. Focus on how to improve your customers’ lives. Let them sense the peace and joy in utilising what you have to offer. Infect them with your enthusiasm!
3. What You Think Is Right May Not Necessarily Be So
Your idea solves a problem, right? That’s fine, you have passed the first test. The next one is to actually make people want to pay for it. One of the most important facts in business is that “just because you think you have a better product than your competitors does not mean you will win in the battle for market share”. Always, always design whatever you do with this fact in mind.
4. Help Them Say Yes!
The last step in the decision process is acceptance. Your potential customer realizes that your idea improves their situation and the the value exceeds the cost. But still, your work is not done. Your task now is to make it easy for the customer to say yes. This is where the acceptance question comes into play. It is so much easier for your customer to say yes when a question is asked — so ask!
When whatever you do is seen through the eyes of those who will actually use it, everything – I mean everything – changes. And that is when you get to change their world.