Agricultural Marketing
Agricultural Marketing are activities involved in the flow of goods and services from the producers to the consumers. These involves all activities required to move farm produce from the producers (farmers) to the final consumers. It also involves selling of farm input to farmers or purchasing of farm input e.g seeds, fertilizers and disposal of agricultural produce to the final users.
Importance of Agricultural Marketing
- Marketing helps to make products available throughout of the year.
- Creates employment opportunities for people
- Locates where there are surpluses and bring them to where there are shortages.
- Helps in price determination
- Provides infrastructure such as roads, electricity and pipe-borne water.
- Enables producers to know the taste of consumers
Meaning Of Marketing Agents Or Channels
Marketing Channel is the sequence of intermediaries and markets through which produce move from the producers to the consumers. These marketing channels are:
- The Local Market: Market is a place where sellers and buyers are in close contact. Products brought to the market by the sellers (producers) are sold to the buyers (consumer).
- Middlemen: Middlemen like the wholesalers and retailers form a link which buys goods from the producers.
- Marketing Boards: They are channels through which produce are purchased in large quantities either for industrial purposes or for export.
- Producers: These are farmers themselves who are also involved in the marketing of their produce.
- Exporters: They buy produce from commissioned agents or big time farmers and export the produce to overseas buyers or consumers
- Commissioned Agents: They buy goods or produce from peasant farmers and sell to marketing boards or exporters.
- Consumers: They are at times involved in the marketing of farm produce.
- Processors: They are agents who buy produce directly from producers (farmers) in raw state and process them into usable or consumable products…
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