Tweets from accounts that users do not follow will now appear in their Twitter timeline, in a move that has angered users worldwide.
The new feature has been confirmed today on Twitter’s support page after users first reported the appearance of content from other accounts last week, with many believing it was just an experiment.
Normally, a user’s Twitter timeline is filled by posts from accounts the user follows, as well as retweets from those accounts.
But this has now changed, as the site’s support page explained.
‘Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline,’ a statement on the official site said.
‘This means you will sometimes see Tweets from accounts you don’t follow.
‘We select each tweet using a variety of signals, including how popular it is and how people in your network are interacting with it.
‘Our goal is to make your home timeline even more relevant and interesting.’
The new feature will also mean that tweets that are ‘favourited’ – traditionally a way of saving a tweet without making them public – will start to appear in other users’ timelines who haven’t favourited the tweet..
But it has always been possible to view favourites by using the Discover section of the Twitter app or website.
The change is seen by some as an attempt to increase user interest as the site looks to close the gap on Facebook in user numbers.
As of March this year, Twitter had 241 million active users globally.
In comparison, rival social network Facebook has more than one billion users active each month.
The move has proved unpopular with users so far, with many taking to the site to voice their frustration at the new, unwanted content appearing within their timeline.
