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Facebook users will be able to express a fuller range of emotions online with a set of new expressions and animated emojis, but it is only available for users in Ireland and Spain at the moment.
There’s a throbbing heart for Love, a fuming face for Angry, a teary-eyed for Sad, a laughing Haha, a surprised Wow, and an eyes-closed smile for Yay.
Facebook calls the new feature Reactions. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.
As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly.
Facebook product manager Chris Cox said in an announcement on Thursday.
About a month ago, Facebook CEO Mark Zuckerberg announced that the company was close to testing a Dislike button, but didn’t specify what format it would take.
Zuckerberg said:
Although a Dislike button has been one of the most asked-for features, I didn’t want to turn Facebook into a place where people voted posts up or down. The bigger goal is to give users ways to express empathy on Facebook.
If you’re sharing something that is sad, whether it’s something in current events, like the refugee crisis, or if a family member passed away, then it may not feel comfortable to like that post.
Facebook says it will use tests of the Reactions feature in Ireland and Spain to improve the options, and hopes to give all users the ability to now post with their reactions.
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